elkar
Bilaketa
Aurreratua
 
Itxi
Posta elektronikoa:
L.O.P.D. politika

Liburuak  »  ekonomia eta zuzenbidea  »  enpresa  »  marketing eta salmentak
Fundamentals Of Marketing - Miguel Santesmases Mestre / Maria Jesus Merino Sanz / Joaquin Sanchez Herrera / Teresa Pintado Blanco
Fundamentals Of Marketing

1-3 astean

55,00 €

elkar txartela 52,25 €

Saskiratu saskiratu

Bidalketa gastuak ?

DOAN elkar dendetan

DOAN Hapiick puntuetan

ETXEAN DOAN 49€tik gora

Sinopsia
This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.

BIDALKETAK DOAN

  • elkar liburu-dendetan
  • Hapiick puntuetan
  • etxean 49€-tik aurrera (soilik penintsulan)

ITZULKETA

  • Gehienez 15 egun (jasotzen denetik)
  • Itzulketa bideak: elkar liburu-dendetan, biltegira bidali (Portuetxe 88, 20.018 Donostia).
© 1998-2020 elkar liburu denda
X